Month: May 2023

Managing a Sales Call

Posted on by bybsa

Managing a sales call effectively requires careful planning and execution.
Remember to smile because the person listening can hear the smile and will feel it!
 
Here are the 6 steps you can take to manage a successful sales call:
 
1/ Research your prospect:
Before you make the call, research the company and the person you will be speaking with. This will help you understand their needs, pain points, and how your product or service can help them.
 
2/ Plan your approach:
Plan your opening statement and how you will introduce yourself and your product or service. Have a clear understanding of the benefits you can offer and how they align with the prospect’s needs.
 

3/ Listen actively:
During the call, focus on actively listening to the prospect. Ask open-ended questions to gather information and show that you are genuinely interested in their needs and challenges.


4/ Provide solutions:
Based on the information gathered, offer solutions that address the prospect’s specific needs. Be prepared to answer any objections or concerns they may have.


5/ Close the sale:
At the end of the call, ask for the prospect’s commitment to move forward. Be clear about the next steps and follow up as promised.


6/ Follow up:
After the call, send a follow-up email summarizing the conversation and any next steps. This helps to reinforce the information discussed and keeps the sales process moving forward.


Remember that managing a sales call is not just about selling a product or service, but about building a relationship with the prospect.

By focusing on their needs and providing solutions, you can create a positive experience that leads to a successful sale.

7 main key points to consider when defining a strategic business plan for a SME

Posted on by bybsa

Here are the 7 main key points to consider when defining a strategic business plan for a SME:
1/ Vision and Mission: 👀 Clearly articulate your company’s vision and mission statements. Your vision statement should describe the long-term aspirations of your business, while your mission statement should define the purpose and values of your business.
2/ SWOT Analysis 💪 : Conduct a thorough analysis of your company’s Strengths, Weaknesses, Opportunities, and Threats (SWOT). This will help you identify areas where your business can improve and capitalize on opportunities in the market.
3/ Goals and Objectives 🎯 : Set specific, measurable, achievable, relevant, and time-bound (SMART) goals and objectives. These should be aligned with your vision and mission and should be used to measure progress toward achieving your business’s overall strategy.
4/ Target Market 👨‍👨‍👧‍👦 : Define your target market and conduct market research to understand their needs, preferences, and behaviors. This will help you develop products and services that meet the needs of your customers.
5/ Competitive Analysis 💹: Conduct a competitive analysis to understand the strengths and weaknesses of your competitors. This will help you identify opportunities for differentiation and develop a strategy to compete effectively in the market.
6/ Marketing and Sales Strategy 🛒 : Develop a marketing and sales strategy that targets your ideal customers, communicates your unique value proposition, and positions your business for growth.
7/ Financial Plan 💰 : Develop a financial plan that includes a budget, cash flow projections, and financial statements. This will help you understand the financial requirements of your business and ensure that you have the necessary resources to execute your strategy.

By considering these key points when defining a strategic business plan for a SME, you can ensure that your plan is comprehensive, well-informed, and aligned with your overall business goals.
Book a call if you want to be accompanied in building your strategic business plan.